BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Malhotra, Naresh K.

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra - Upper Saddle River, N.J. : Prentice Hall, c2002 - 685 p. : ill. + 1 CD-ROM

Includes bibliographical references and indexes

ISBN: 0133768562

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / M343B

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