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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Description: 685 p. : ill. + 1 CD-ROM.ISBN: 0133768562.Call No.: HF5415.2 M343B Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.2 M343B (Browse shelf) Available 200407080121

Includes bibliographical references and indexes

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