Duncan, Thomas R.
IMC : using advertising and promotion to build brands / Tom Duncan - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 783 p. : ill. (some col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
025621476X
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
HF5415.13 / D862I
IMC : using advertising and promotion to build brands / Tom Duncan - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 783 p. : ill. (some col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
025621476X
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
HF5415.13 / D862I