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IMC : using advertising and promotion to build brands / Tom Duncan

By: Duncan, Thomas R.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Description: 783 p. : ill. (some col.).ISBN: 025621476X.Call No.: HF5415.13 D862I Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.13 D862I (Browse shelf) Available 200407230128

Includes bibliographical references and indexes

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