Hahn, Fred E. 1925-

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill - 3rd ed. - Hoboken, N.J. : Wiley, c2003 - 324 p. : ill.

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover

Includes bibliographical references and index

0471273503


ADVERTISING--HANDBOOKS, MANUALS, ETC.

HF5823 / H336D 2003


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