Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill

By: Hahn, Fred E, 1925-.
Contributor(s): Davis, Tom | Killian, Bob | Magill, Ken.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2003Edition: 3rd ed.Description: 324 p. : ill.ISBN: 0471273503.Call No.: HF5823 H336D 2003 Subject(s): ADVERTISING -- HANDBOOKS, MANUALS, ETCGeneral Note: "Updated information on branding, advertising on the Internet, and in yellow pages"--CoverBibliography, etc. Note: Includes bibliographical references and index
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HF5823 H336D 2003 (Browse shelf) Available 200408100094

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover

Includes bibliographical references and index

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