Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill
By: Hahn, Fred E.
Contributor(s): Davis, Tom | Killian, Bob | Magill, Ken.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2003Edition: 3rd ed.Description: 324 p. : ill.ISBN: 0471273503.Call No.: HF5823 H336D 2003 Subject(s): ADVERTISING -- HANDBOOKS, MANUALS, ETCGeneral Note: "Updated information on branding, advertising on the Internet, and in yellow pages"--CoverBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5823 H336D 2003 (Browse shelf) | Available | 200408100094 |
"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover
Includes bibliographical references and index
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