Marketing management : a strategic decision-making approach /
John W. Mullins ... [et al.]
- 5th ed. , international ed.
- Boston, Mass. : McGraw-Hill Irwin, c2005
- 520 p. : ill.
- McGraw-Hill/Irwin series in marketing .
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]
Includes bibliographical references and index
0071111697
MARKETING--MANAGEMENT
HF5415.13 / M374 2005
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]
Includes bibliographical references and index
0071111697
MARKETING--MANAGEMENT
HF5415.13 / M374 2005