| 000 -LEADER |
|---|
| fixed length control field |
01478nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000129497 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530145207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2005 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071111697 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2004008673 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
M374 2005 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
a strategic decision-making approach / |
| Statement of responsibility, etc. |
John W. Mullins ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. , international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
520 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
MANAGEMENT |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John Walker |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200408260022 |
| p |
530.00 |
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M374 2005 |
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200408260023 |
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530.00 |
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| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
Jan 7 2006 8:57AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |