Treguer, Jean-Paul
50+ marketing : marketing, communicating and selling to the over 50s generations / Jean-Paul Treguer - New York, N.Y. : Palgrave, 2002 - 172 p. : ill.
Includes bibliographical references and index
0333984129
MARKETING
MIDDLE AGED CONSUMERS--ATTITUDES
OLDER CONSUMERS--ATTITUDES
MARKETING--UNITED STATES
MIDDLE AGED CONSUMERS--ATTITUDES--UNITED STATES
OLDER CONSUMERS--ATTITUDES--UNITED STATES
HF5415 / T733F
50+ marketing : marketing, communicating and selling to the over 50s generations / Jean-Paul Treguer - New York, N.Y. : Palgrave, 2002 - 172 p. : ill.
Includes bibliographical references and index
0333984129
MARKETING
MIDDLE AGED CONSUMERS--ATTITUDES
OLDER CONSUMERS--ATTITUDES
MARKETING--UNITED STATES
MIDDLE AGED CONSUMERS--ATTITUDES--UNITED STATES
OLDER CONSUMERS--ATTITUDES--UNITED STATES
HF5415 / T733F