000 -LEADER |
fixed length control field |
01371nam0a22003010a04500 |
001 - CONTROL NUMBER |
control field |
000129961 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530145241.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2002 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0333984129 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2004009144 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
T733F |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Treguer, Jean-Paul |
245 10 - TITLE STATEMENT |
Title |
50+ marketing : |
Remainder of title |
marketing, communicating and selling to the over 50s generations / |
Statement of responsibility, etc. |
Jean-Paul Treguer |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Palgrave, |
Date of publication, distribution, etc. |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
172 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
MIDDLE AGED CONSUMERS |
General subdivision |
ATTITUDES |
|
Topical term or geographic name entry element |
OLDER CONSUMERS |
General subdivision |
ATTITUDES |
|
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
UNITED STATES |
|
Topical term or geographic name entry element |
MIDDLE AGED CONSUMERS |
Geographic subdivision |
UNITED STATES |
General subdivision |
ATTITUDES |
|
Topical term or geographic name entry element |
OLDER CONSUMERS |
Geographic subdivision |
UNITED STATES |
General subdivision |
ATTITUDES |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200409080074 |
p |
2240.00 |
n |
BUR |
r |
SID02 RONO20040590 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415 |
j |
0 |
i |
T733F |
|
b |
200409080075 |
p |
2240.00 |
n |
BUK |
r |
SID02 RONO20040590 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415 |
j |
0 |
i |
T733F |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47008 |
Link information for field corresponding to 9XX field |
Sep 10 2004 9:44AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |