Imms, Mike
An introduction to qualitative market research / Mike Imms and Gill Ereaut - London : Sage, 2002 - 136 p. - Qualitative market research : principle and practice ; 1 .
Includes bibliographical references and index
0761972722
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING
HF5415.2 / I457I
An introduction to qualitative market research / Mike Imms and Gill Ereaut - London : Sage, 2002 - 136 p. - Qualitative market research : principle and practice ; 1 .
Includes bibliographical references and index
0761972722
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING
HF5415.2 / I457I