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An introduction to qualitative market research / Mike Imms and Gill Ereaut

By: Imms, Mike.
Contributor(s): Ereaut, Gill.
Material type: materialTypeLabelBookSeries: Qualitative market research : principle and practice ; 1.Publisher: London : Sage, 2002Description: 136 p.ISBN: 0761972722.Call No.: HF5415.2 I457I Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCH | INTERVIEWING IN MARKETING RESEARCH | BUSINESS NAMES | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 I457I (Browse shelf) Available 200410200012

Includes bibliographical references and index

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