The psychology of entertainment media : blurring the lines between entertainment and persuasion /
edited by L.J. Shrum
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
- 360 p. : ill.
- Advertising and consumer psychology .
Includes bibliographical references and indexes
0805846417
SUBLIMINAL ADVERTISING
ADVERTISING--PSYCHOLOGICAL ASPECTS
MASS MEDIA--PSYCHOLOGICAL ASPECTS
PERSUASION (PSYCHOLOGY)
MANIPULATIVE BEHAVIOR
HF5827.9 / P792
Includes bibliographical references and indexes
0805846417
SUBLIMINAL ADVERTISING
ADVERTISING--PSYCHOLOGICAL ASPECTS
MASS MEDIA--PSYCHOLOGICAL ASPECTS
PERSUASION (PSYCHOLOGY)
MANIPULATIVE BEHAVIOR
HF5827.9 / P792