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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum

Contributor(s): Shrum, L.J [ed.].
Material type: materialTypeLabelBookSeries: Advertising and consumer psychology.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Description: 360 p. : ill.ISBN: 0805846417.Call No.: HF5827.9 P792 Subject(s): SUBLIMINAL ADVERTISING | ADVERTISING -- PSYCHOLOGICAL ASPECTS | MASS MEDIA -- PSYCHOLOGICAL ASPECTS | PERSUASION (PSYCHOLOGY) | MANIPULATIVE BEHAVIORBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5827.9 P792 (Browse shelf) Available 200410200022

Includes bibliographical references and indexes

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