Diversity in advertising : broadening the scope of research directions /
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
- 447 p. : ill.
- Advertising and consumer psychology .
Includes bibliographical references and indexes
0805847944
ADVERTISING--PSYCHOLOGICAL ASPECTS
COMMUNICATION IN MARKETING
CONSUMERS--ATTITUDES
HF5822 / D583
Includes bibliographical references and indexes
0805847944
ADVERTISING--PSYCHOLOGICAL ASPECTS
COMMUNICATION IN MARKETING
CONSUMERS--ATTITUDES
HF5822 / D583