Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Contributor(s): Williams, Jerome D [ed.] | Lee, Wei-Na [ed.] | Haugtvedt, Curtis P [ed.].
Material type:
BookSeries: Advertising and consumer psychology.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Description: 447 p. : ill.ISBN: 0805847944.Call No.:
HF5822
D583
Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | COMMUNICATION IN MARKETING | CONSUMERS -- ATTITUDESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5822 D583 (Browse shelf) | Available | 200410280027 |
Includes bibliographical references and indexes
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