Czinkota, Michael R.
Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath - Australia : Thomson/South-Western, c2004 - 370 p.
Includes bibliographical references and index
0538726652
EXPORT MARKETING
INTERNATIONAL TRADE
HF1416 / C946M
Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath - Australia : Thomson/South-Western, c2004 - 370 p.
Includes bibliographical references and index
0538726652
EXPORT MARKETING
INTERNATIONAL TRADE
HF1416 / C946M