Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Donath, Bob.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2004Description: 370 p.ISBN: 0538726652.Call No.: HF1416 C946M Subject(s): EXPORT MARKETING | INTERNATIONAL TRADEBibliography, etc. Note: Includes bibliographical references and index
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HF1416 C946M (Browse shelf) Available 200411290034

Includes bibliographical references and index

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