Kumar, Nirmalya
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar - Boston, Mass. : Harvard Business School Press, c2004 - 270 p. : ill.
Includes bibliographical references and index
1591392101
MARKETING
STRATEGIC PLANNING
HF5415 / K852M
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar - Boston, Mass. : Harvard Business School Press, c2004 - 270 p. : ill.
Includes bibliographical references and index
1591392101
MARKETING
STRATEGIC PLANNING
HF5415 / K852M