Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, Mass. : Harvard Business School Press, c2005 - 240 p. : ill.
Includes bibliographical references and index
9781591396192 1591396190
NEW PRODUCTS
MARKET SEGMENTATION
HF5415.153 / K55B
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, Mass. : Harvard Business School Press, c2005 - 240 p. : ill.
Includes bibliographical references and index
9781591396192 1591396190
NEW PRODUCTS
MARKET SEGMENTATION
HF5415.153 / K55B