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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: 240 p. : ill.ISBN: 9781591396192; 1591396190.Call No.: HF5415.153 K55B Subject(s): NEW PRODUCTS | MARKET SEGMENTATIONBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.153 K55B (Browse shelf) Available 200707120004

Includes bibliographical references and index

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