Rethinking marketing : developing a new understanding of markets /
edited by Hakan Hakansson, Debbie Harrison, Alexandra Waluszewski
- Chichester : Wiley, c2004
- 281 p. : ill.
"This book is the result of the seminar that was held in May 2003 in Oslo."
Includes bibliographical references and index
0470021470
MARKETING--CONGRESSES
HF5411 / R473
"This book is the result of the seminar that was held in May 2003 in Oslo."
Includes bibliographical references and index
0470021470
MARKETING--CONGRESSES
HF5411 / R473