Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison, Alexandra Waluszewski

Contributor(s): Hakansson, Hakan [ed.] | Harrison, Debbie [ed.] | Waluszewski, Alexandra [ed.].
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2004Description: 281 p. : ill.ISBN: 0470021470.Call No.: HF5411 R473 Subject(s): MARKETING -- CONGRESSESGeneral Note: "This book is the result of the seminar that was held in May 2003 in Oslo."Bibliography, etc. Note: Includes bibliographical references and index
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"This book is the result of the seminar that was held in May 2003 in Oslo."

Includes bibliographical references and index

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