Johnston, Mark W.
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall - International ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 451 p. : ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071111468
SELLING
RELATIONSHIP MARKETING
CUSTOMER RELATIONS
HF5438.25 / J636R 2005
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall - International ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 451 p. : ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071111468
SELLING
RELATIONSHIP MARKETING
CUSTOMER RELATIONS
HF5438.25 / J636R 2005