Crawford, Merle
New products management / Merle Crawford, Anthony Di Benedetto - 8th ed. , international ed. - Boston, Mass. : McGraw Hill, 2006 - 540 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071244336
NEW PRODUCTS--MANAGEMENT
HF 5415.153 / C728N 2006
New products management / Merle Crawford, Anthony Di Benedetto - 8th ed. , international ed. - Boston, Mass. : McGraw Hill, 2006 - 540 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071244336
NEW PRODUCTS--MANAGEMENT
HF 5415.153 / C728N 2006