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New products management / Merle Crawford, Anthony Di Benedetto

By: Crawford, Merle.
Contributor(s): Di Benedetto, Anthony.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw Hill, 2006Edition: 8th ed. , international ed.Description: 540 p. : ill.ISBN: 0071244336.Call No.: HF 5415.153 C728N 2006 Subject(s): NEW PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF 5415.153 C728N 2006 (Browse shelf) Available 200609120024
Main Campus
Book Shelves 		HF 5415.153 C728N 2006 (Browse shelf) Available 200609120025

Includes bibliographical references and index

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