BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Willmott, Michael

Citizen brands : putting society at the heart of your business / Michael Willmott - Chichester : Wiley, c2001 - 260 p. : ill.

Includes bibliographical references and index

ISBN: 0471492124

Subjects--Topical Terms:
SOCIAL RESPONSIBILITY OF BUSINESS
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT

LC Class. No.: HD60 / W544C

Place hold
Print
Add to your cart (remove)
Save record
More searches