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Citizen brands : putting society at the heart of your business / Michael Willmott

By: Willmott, Michael.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2001Description: 260 p. : ill.ISBN: 0471492124.Call No.: HD60 W544C Subject(s): SOCIAL RESPONSIBILITY OF BUSINESS | BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD60 W544C (Browse shelf) Available 200505260093

Includes bibliographical references and index

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