Smith, David Van Lloyd
The art & science of interpreting market research evidence / The art and science of interpreting market research evidence D.V.L. Smith and J.H. Fletcher - Chichester : Wiley, c2004 - 236 p. : ill.
Includes bibliographical references and index
0470844248
MARKETING RESEARCH
QUALITATIVE RESEARCH
SATATISTICS
HF5415.2 / S647A
The art & science of interpreting market research evidence / The art and science of interpreting market research evidence D.V.L. Smith and J.H. Fletcher - Chichester : Wiley, c2004 - 236 p. : ill.
Includes bibliographical references and index
0470844248
MARKETING RESEARCH
QUALITATIVE RESEARCH
SATATISTICS
HF5415.2 / S647A