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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher

By: Smith, David Van Lloyd.
Contributor(s): Fletcher, J.H.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2004Description: 236 p. : ill.ISBN: 0470844248.Call No.: HF5415.2 S647A Other title: The art and science of interpreting market research evidence.Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCH | SATATISTICSBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 S647A (Browse shelf) Available 200506150041

Includes bibliographical references and index

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