BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Du Plessis, Erik

The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik Du Plessis - London : Millward Brown, 2005 - 232 p. : ill.

Includes bibliographical references and index

ISBN: 0749443669

Subjects--Topical Terms:
ADVERTISING--PSYCHOLOGICAL ASPECTS--RESEARCH
HUMAN INFORMATION PROCESSING--RESEARCH

LC Class. No.: HF5822 / D864A

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