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The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik Du Plessis

By: Du Plessis, Erik.
Material type: materialTypeLabelBookPublisher: London : Millward Brown, 2005Description: 232 p. : ill.ISBN: 0749443669.Call No.: HF5822 D864A Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS -- RESEARCH | HUMAN INFORMATION PROCESSING -- RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5822 D864A (Browse shelf) Available 200506220087
Main Campus
Book Shelves 		HF5822 D864A (Browse shelf) Available 200506220088

Includes bibliographical references and index

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