BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Jones, John Philip

Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones - Thousand Oaks, Calif. : Sage, c2004 - 310 p.

Includes bibliographical references and index

ISBN: 0761927999

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF5823 / J663F

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