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Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones

By: Jones, John Philip.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c2004Description: 310 p.ISBN: 0761927999.Call No.: HF5823 J663F Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 J663F (Browse shelf) Available 200506290011

Includes bibliographical references and index

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