Nunes, Paul 1963-
Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson - Boston, Mass. : Harvard Business School Press, c2004 - 269 p. : ill.
Includes bibliographical references and index
1591391962
MARKETING--UNITED STATES
AFFLUENT CONSUMERS--UNITED STATES
CONSUMERS--UNITED STATES
COMSUMERS BEHAVIOR--UNITED STATES
PRODUCT MANAGEMENT--UNITED STATES
CONSUMER SATISFACTION--UNITED STATES
HF5415.1 / N863M
Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson - Boston, Mass. : Harvard Business School Press, c2004 - 269 p. : ill.
Includes bibliographical references and index
1591391962
MARKETING--UNITED STATES
AFFLUENT CONSUMERS--UNITED STATES
CONSUMERS--UNITED STATES
COMSUMERS BEHAVIOR--UNITED STATES
PRODUCT MANAGEMENT--UNITED STATES
CONSUMER SATISFACTION--UNITED STATES
HF5415.1 / N863M