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Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson

By: Nunes, Paul, 1963-.
Contributor(s): Johnson, Brian, 1960-.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c2004Description: 269 p. : ill.ISBN: 1591391962.Call No.: HF5415.1 N863M Subject(s): MARKETING -- UNITED STATES | AFFLUENT CONSUMERS -- UNITED STATES | CONSUMERS -- UNITED STATES | COMSUMERS BEHAVIOR -- UNITED STATES | PRODUCT MANAGEMENT -- UNITED STATES | CONSUMER SATISFACTION -- UNITED STATESBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.1 N863M (Browse shelf) Available 200507130029

Includes bibliographical references and index

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