Nyer, Prashanth U.
Advertising management, fifth edition : instructor's manual with test / Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker - Upper Saddle River, N.J. : Prentice Hall, c1996 - 221 p.
0133936791
ADVERTISING--MANAGEMENT--EXAMINATIONS, QUESTIONS, ETC.
ADVERTISING--MANAGEMENT--PROBLEMS, EXERCISES, ETC.
HF5823 / N937A
Advertising management, fifth edition : instructor's manual with test / Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker - Upper Saddle River, N.J. : Prentice Hall, c1996 - 221 p.
0133936791
ADVERTISING--MANAGEMENT--EXAMINATIONS, QUESTIONS, ETC.
ADVERTISING--MANAGEMENT--PROBLEMS, EXERCISES, ETC.
HF5823 / N937A