| 000 -LEADER |
|---|
| fixed length control field |
01125nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000136717 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530154830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1996 xxu fnf000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0133936791 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2005004300 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
N937A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nyer, Prashanth U. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising management, fifth edition : |
| Remainder of title |
instructor's manual with test / |
| Statement of responsibility, etc. |
Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
221 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
MANAGEMENT |
| Form subdivision |
EXAMINATIONS, QUESTIONS, ETC. |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
MANAGEMENT |
| Form subdivision |
PROBLEMS, EXERCISES, ETC. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batra, Rajeev. |
| Title of a work |
Advertising management, fifth edition |
|
|---|
| Personal name |
Myers, John G.. |
| Title of a work |
Advertising management, fifth edition |
|
|---|
| Personal name |
Aaker, David A.. |
| Title of a work |
Advertising management, fifth edition |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200508130029 |
| p |
750.00 |
| n |
BUR |
| r |
SID01 RONO20050455 ORDNO99 |
| t |
40 |
| c |
20 |
| l |
I |
| h |
HF5823 |
| j |
0 |
| i |
N937A |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
Aug 18 2005 4:39PM |
| 991 ## - |
|---|
| -- |
01 |
| -- |
00 |
| -- |
คณะบัญชี, ภาษีอากร |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Instructor Manual |