Bedbury, Scott
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell - New York, N.Y. : Penguin, 2003 - 220 p.
Includes index
0142001902
BRAND NAME PRODUCTS
NEW PRODUCTS--MANAGEMENT
HD 69 .B7 / B422N
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell - New York, N.Y. : Penguin, 2003 - 220 p.
Includes index
0142001902
BRAND NAME PRODUCTS
NEW PRODUCTS--MANAGEMENT
HD 69 .B7 / B422N