A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell

By: Bedbury, Scott.
Contributor(s): Fenichell, Stephen.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Penguin, 2003Description: 220 p.ISBN: 0142001902.Call No.: HD 69 .B7 B422N Subject(s): BRAND NAME PRODUCTS | NEW PRODUCTS -- MANAGEMENTGeneral Note: Includes index
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HD 69 .B7 B422N (Browse shelf) Available 200604210010

Includes index

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