Atkin, Douglas
The culting of brands : when customers become true believers / Douglas Atkin - New York, N.Y. : Portfolio, 2004 - 230 p.
Includes bibliographical references and index
1591840279
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
CUSTOMER LOYALTY
IDENTITY (PSYCHOLOGY)
HF5415.13 / A844C
The culting of brands : when customers become true believers / Douglas Atkin - New York, N.Y. : Portfolio, 2004 - 230 p.
Includes bibliographical references and index
1591840279
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
CUSTOMER LOYALTY
IDENTITY (PSYCHOLOGY)
HF5415.13 / A844C