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The culting of brands : when customers become true believers / Douglas Atkin

By: Atkin, Douglas.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Portfolio, 2004Description: 230 p.ISBN: 1591840279.Call No.: HF5415.13 A844C Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENT | CUSTOMER LOYALTY | IDENTITY (PSYCHOLOGY)Bibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.13 A844C (Browse shelf) Available 200604260037

Includes bibliographical references and index

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