Corporate cultures and global brands /
edited by Albrecht Rothacher
- Hackensack, N.J. : World Scientific, c2004
- 269 p.
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements
Includes bibliographical references
9812388567
BRAND NAME PRODUCTS--MANAGEMENT--CONGRESSES
BRAND NAME PRODUCTS--MARKETING--CONGRESSES
CORPORATE CULTURE--CONGRESSES
CORPORATE IMAGE--CONGRESSES
COMPETITION, INTERNATIONAL--CONGRESSES
HD69 .B7 / C676
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements
Includes bibliographical references
9812388567
BRAND NAME PRODUCTS--MANAGEMENT--CONGRESSES
BRAND NAME PRODUCTS--MARKETING--CONGRESSES
CORPORATE CULTURE--CONGRESSES
CORPORATE IMAGE--CONGRESSES
COMPETITION, INTERNATIONAL--CONGRESSES
HD69 .B7 / C676