Corporate cultures and global brands / edited by Albrecht Rothacher
Contributor(s): Rothacher, Albrecht [ed.].
Material type:
BookPublisher: Hackensack, N.J. : World Scientific, c2004Description: 269 p.ISBN: 9812388567.Call No.:
HD69 .B7
C676
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT -- CONGRESSES | BRAND NAME PRODUCTS -- MARKETING -- CONGRESSES | CORPORATE CULTURE -- CONGRESSES | CORPORATE IMAGE -- CONGRESSES | COMPETITION, INTERNATIONAL -- CONGRESSESGeneral Note: "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--AcknowledgementsBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 C676 (Browse shelf) | Available | 200604260038 |
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements
Includes bibliographical references
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