Hollensen, Svend
Marketing planning : a global perspective / Sevend Hollensen - London : McGraw-Hill, c2006 - 455 p. : ill.
Includes index
0077104188
MARKETING--MANAGEMENT
HF5415.13 / H644M
Marketing planning : a global perspective / Sevend Hollensen - London : McGraw-Hill, c2006 - 455 p. : ill.
Includes index
0077104188
MARKETING--MANAGEMENT
HF5415.13 / H644M