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Marketing planning : a global perspective / Sevend Hollensen

By: Hollensen, Svend.
Material type: materialTypeLabelBookPublisher: London : McGraw-Hill, c2006Description: 455 p. : ill.ISBN: 0077104188.Call No.: HF5415.13 H644M Subject(s): MARKETING -- MANAGEMENTGeneral Note: Includes index
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Book Shelves 		HF5415.13 H644M (Browse shelf) Available 200605230020

Includes index

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