Wheeler, Alina
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler - 2nd ed. - Hoboken, N.J. : Wiley, c2006 - 280 p. : ill. (chiefly col.)
Includes bibliographical references and index
0471746843 970471746843 9780471746843
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
HD69 .B7 / W433D 2006
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler - 2nd ed. - Hoboken, N.J. : Wiley, c2006 - 280 p. : ill. (chiefly col.)
Includes bibliographical references and index
0471746843 970471746843 9780471746843
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
HD69 .B7 / W433D 2006