BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Mathieson, Rick

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson - New York, N.Y. : AMACOM, c2005 - 244 p. : ill.

Includes bibliographical references and index

ISBN: 0814472877

Subjects--Topical Terms:
MOBILE COMMERCE
PRODUCT MANAGEMENT

LC Class. No.: HF5548.34 / M373B

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