Hearit, Keith Michael
Crisis management by apology : corporate response to allegations of wrongdoing / Keith Michael Hearit - Mahwah, N.J. : Lawrence Erlbaum Associates, c2006 - 250 p. - LEA's communication series .
Includes bibliographical references and indexes
0805837892
CORPORATE IMAGE
CRISIS MANAGEMENT
APOLOGIZING
CORPORATIONS--PUBLIC RELATIONS
BUSINESS COMMUNICATION
HD59.2 / H427C
Crisis management by apology : corporate response to allegations of wrongdoing / Keith Michael Hearit - Mahwah, N.J. : Lawrence Erlbaum Associates, c2006 - 250 p. - LEA's communication series .
Includes bibliographical references and indexes
0805837892
CORPORATE IMAGE
CRISIS MANAGEMENT
APOLOGIZING
CORPORATIONS--PUBLIC RELATIONS
BUSINESS COMMUNICATION
HD59.2 / H427C