Winsor, John 1959-
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor - Chicago, Ill. : Dearborn Trade, c2004 - 269 p. : ill.
Includes bibliographical references and index
0793188369
PRODUCT MANAGEMENT
BRAND LOYALTY
HF5415.15 / W567B
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor - Chicago, Ill. : Dearborn Trade, c2004 - 269 p. : ill.
Includes bibliographical references and index
0793188369
PRODUCT MANAGEMENT
BRAND LOYALTY
HF5415.15 / W567B